From November 14, 2022 to January 2023, Trung Nguyen Group will organize the exhibition "Back to an awakened lifestyle - Telling stories of conscious fashion" at the World Coffee Museum (Buon Ma Thuot city, Dak Lak province).

The Organizing Committee of the 8th Buon Ma Thuot Coffee Festival in 2023 has just invitated H'Hen Nie - Miss Universe Vietnam 2017, Top 5 Miss Universe World 2018 to be the Comunication Ambassador for the Festival.

Many enterprises believe that the time when tourism officially reopens is the right time for tourism of Dak Lak Province to innovate its mode of operation and products, strengthen cooperation, and promote tourism through digital technology in order to create a push after a period of slowdown due to the COVID-19 epidemic.

Up to now, the People’s Committee of Buon Ma Thuot city has listed 35 coffee shops for sale to serve visitors in the 6th Buon Ma Thuot Coffee Festival and Central Highland’s Gong Culture Festival 2017.

To promote the propaganda activities of Buon Don Ethnic Traditional Festivals in 2016, a planned program of festival’s activities including contents, time and venues for each activity has just issued by the People’s Committee of Buon Don District.

Dak Lak is now home to only 44 individuals of domesticated elephants, according to Mr. Huynh Trung Luan-Director of Dak Lak Elephant Conversation Center.