On the morning of February 21, in Ho Chi Minh City, the organizing committee of the 9th Buon Ma Thuot Coffee Festival in 2025 held a press conference to provide information about the festival.

On the morning of February 26th, in Buon Ma Thuot City, the organizing committee of the 9th Buon Ma Thuot Coffee Festival held a press conference to provide information about the festival.

On the morning of February 12, in Hanoi, Permanent Vice Chairman of the Dak Lak Provincial People's Committee and Head of the Organizing Committee for the 9th Buon Ma Thuot Coffee Festival 2025 - Nguyen Tuan Ha chaired a press conference to introduce the upcoming festival.

On the afternoon of February 5, the Communication Subcommittee for the 9th Buon Ma Thuot Coffee Festival 2025 organized a New Year meeting for the festival's media ambassadors, including the 2017 Miss Universe Vietnam, Top 5 Miss Universe 2018 H’Hen Nie, and the 2024 Vietnam Tourism Ambassador, Dinh Thi Hoa.